Insights and Intelligence for Better Events

The IAEE Store houses CEIR reports with actionable and insightful perspectives to make better decisions for better events. CEIR subscribers and IAEE members may download CEIR reports at no charge. The CEIR Index and CEIR Census are available for purchase by all industry professionals.

CEIR reports cover:

  • Attendee/Visitor Reports
  • Exhibitor Reports
  • Marketing Insights
  • Economic Impact/Performance Metrics
  • Trend Reports
  • Industry Insights
  • Attendee/Exhibitor/Sponsors Retention/ROI Insights

CEIR Reports

Featured Report Series

DOWNLOAD / PURCHASE CEIR REPORTS

2026 Research Agenda

Gen Z/Young Professionals Study

  • Understanding engagement approaches for Gen Z and young Millennials on B2B exhibition floors.
  • Method: On-site interviews at trade shows.
  • One report | Publish: February 2026

How the Exhibit Dollar is Spent & Marketing Spend Decision Reports

  • Updates to popular reports last published in 2018.
  • Two reports | Publish: February 2026

Organizer Performance Benchmarking Study

  • Updates 2025 event benchmarks, including financials, staffing, and exhibitor/attendee metrics.
  • Metrics for large (200K+ NSF), midsized (50K–199K NSF), small (<50K NSF), healthcare, and independent organizer events.
  • Five reports | Publish: June–August 2026

Attendee Acquisition Trends Driving Growth

  • Global study updating 2022 results with 2025 insights.
  • Focus on marketing strategies, channels, automation, dashboards, and attendee fees.
  • Up to four reports | Publish: June 2026

Exhibit & Sponsorship Sales Approaches Driving Revenue Growth

  • Benchmarks for 2025 exhibit and sponsorship sales strategies.
  • Includes global insights on emerging trends.
  • Up to five reports | Publish: September–October 2026

Industry Insights Series Reports

  • Topical reports to help exhibitors maximize program success.
  • Sponsors select priority topics for each update.
  • Up to four reports | Publish: August 2026