A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.
Exhibit Sales Roundtable is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales.
In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.
Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (maximizing limited resources) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.
While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
Attendee Acquisition Roundtable is a facilitated information-sharing experience for executives, managers, marketers, creative professionals, social media and digital specialists, list/Db managers, research managers, and content developers.
Program Description: One of the key components of hosting a successful trade show is ensuring enough relevant professionals choose to attend; but, as an exhibition organizer with many (other, also important) responsibilities, it may be tough to accomplish this all on your own.
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.