IAEE Outstanding Marketing & Sales Award

The IAEE Outstanding Marketing & Sales Award recognizes outstanding achievement in marketing and sales activities including outstanding performance in:

Total Event Revenue/Profit
Advertising Revenue
Attendance
Sponsorship Revenue
Exhibit Space Sales
Customer Service

Eligibility and Rules

The nominee must be an active member of IAEE or currently employed by an IAEE member company in good standing.
This award may be bestowed upon an individual or a team depending upon how the nomination is submitted.
All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved by the product and/or service. Nominators are encouraged to provide as much information as possible in a case study format.
Self-nomination is permitted for this award. However, when the self-nomination is submitted for an individual (rather than the team or company), the nomination must include a letter from the individual’s supervisor or a top manager of the company confirming the supporting data is accurate. Nominations submitted without supporting documentation will not be eligible for consideration.

Criteria for selection for SHOW ORGANIZERS

Evaluation of merit is based upon a detailed description of the steps taken to achieve defined objectives (a case study description) and will include measurable comparable metrics.
The Committee will evaluate how effectively the described program achieved desired results.
All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved by show management. Nominators are encouraged to provide as much information as is applicable regarding the candidate’s merit for this award. Recommended metrics may include, but are not limited to, increase and/or changes in:
- Total Event Revenue/Profit
- Attendance Figures
- Exhibit Space Sales Figures
- Advertising Revenue
- Sponsorship Revenue
- Comparisons to Previous Years’ Performance

Criteria for selection for SUPPLIERS

Nominees will be judged upon the creativity, utility, and value of the project, product, or service.
The committee will evaluate how the defined project, product, or service meets the objective(s) its creators set out to address.
High value will be attributed for creativity and innovation.
All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved by the product and/or service. Nominators are encouraged to provide as much information as is applicable regarding the candidate’s merit for this award. Recommended metrics may include, but are not limited to:
- Return on Investment in Marketing Efforts
- Functionality
- Affordability
- Customer Service
- Sales figures
- Comparisons to Previous Year’s Performance

Evaluation Criteria

Creativity and innovation reflected in marketing/sales campaign or initiative.
How effectively goals and objectives were met as demonstrated in measurable results.
Nominee’s overall level of involvement in/contribution to IAEE.