IAEE Outstanding Marketing & Sales Award
The IAEE Outstanding Marketing & Sales Award recognizes outstanding achievement in marketing and sales activities including outstanding performance in:
- Total Event Revenue/Profit
- Advertising Revenue
- Attendance
- Sponsorship Revenue
- Exhibit Space Sales
- Customer Service
Eligibility and Rules
- The nominee must be an active member of IAEE or currently employed by an IAEE member company in good standing.
- This award may be bestowed upon an individual or a team depending upon how the nomination is submitted.
- All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved by the product and/or service. Nominators are encouraged to provide as much information as possible in a case study format.
- Self-nomination is permitted for this award. However, when the self-nomination is submitted for an individual (rather than the team or company), the nomination must include a letter from the individual’s supervisor or a top manager of the company confirming the supporting data is accurate. Nominations submitted without supporting documentation will not be eligible for consideration.
Criteria for selection for SHOW ORGANIZERS
- Evaluation of merit is based upon a detailed description of the steps taken to achieve defined objectives (a case study description) and will include measurable comparable metrics.
- The Committee will evaluate how effectively the described program achieved desired results.
- All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved by show management. Nominators are encouraged to provide as much information as is applicable regarding the candidate’s merit for this award. Recommended metrics may include, but are not limited to, increase and/or changes in:
- Total Event Revenue/Profit
- Attendance Figures
- Exhibit Space Sales Figures
- Advertising Revenue
- Sponsorship Revenue
- Comparisons to Previous Years’ Performance
Criteria for selection for SUPPLIERS
- Nominees will be judged upon the creativity, utility, and value of the project, product, or service.
- The committee will evaluate how the defined project, product, or service meets the objective(s) its creators set out to address.
- High value will be attributed for creativity and innovation.
- All nominations must include benchmark and/or statistical data over a 12- to 18-month period that clearly illustrates the results achieved by the product and/or service. Nominators are encouraged to provide as much information as is applicable regarding the candidate’s merit for this award. Recommended metrics may include, but are not limited to:
- Return on Investment in Marketing Efforts
- Functionality
- Affordability
- Customer Service
- Sales figures
- Comparisons to Previous Year’s Performance
Evaluation Criteria
- Creativity and innovation reflected in marketing/sales campaign or initiative.
- How effectively goals and objectives were met as demonstrated in measurable results.
- Nominee’s overall level of involvement in/contribution to IAEE.
Stay tuned for details about the 2025 Call for Nominations
SUBMISSIONS DEADLINE: 29 AUGUST 2025
Past recipients of the IAEE Outstanding Marketing & Sales Award
2024
Richard Smith
2023
American Academy of Neurology
2022
Lisa Lazzaretto
RX | JCK Sales & Marketing Team
2019
Association of Equipment Manufacturers (AEM)
2018
International Association of Amusement Parks & Attractions (IAAPA)
2017
David Saef, CTSM
2016
Jenn Ellek, CMP
2015
Ellen Schwartz
2013
Melissa Ooi
2012
NAPE Expo
PROCESS EXPO 2011
2011
Lenny Heymann
2010
Allison Germaneso Dixon
GES National Servicenter®
2009
The Tiny Kitchen/The Metropolitan Cooking & Entertaining Show
2008
Nicole Derany
Larry Schur, CEM
2007
Ray Baum, ListeNation
Sandra Toms LaPedis
Sharon Woodard
2006
Dan Cole, CEM, Consumer Electronics Association/CES
2005
Susan Littleton, International Consumer Electronics Show (CES)
Peter Lombardi, Rosemont Convention Bureau
2004
Chrissie Cinquegrano, CEM
Christopher Schriever, Blue House