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IAEE Announces China Council

January 18, 2024

The International Association of Exhibitions and Events® (IAEE) announced today the members of its China Council.

As a People’s Republic of China (PRC) approved Foreign Nongovernment Organization (NGO), IAEE established a representative office in Shanghai. The China Council will assist IAEE in establishing working partnerships with key exhibition organizations in China for the purpose of sharing vital information, promoting the global exhibition industry and enhancing effective communications.

“IAEE has worked closely with our partners in China for many years to help promote and advance the exhibitions and events industry in the region, and globally, culminating in our approval as an NGO and the establishment of our Shanghai office,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “IAEE’s China Council is a valuable extension of our advocacy efforts on the importance of in-person events to the global economy, as well as our core value of education and peer-to-peer learning.”

To date, IAEE’s Certified in Exhibition Management® (CEM) Learning Program in China has yielded more than 1,616 graduates. In addition, IAEE has maintained a 20-year relationship with the Council for the Promotion of International Trade (CCPIT) Training Center in Beijing who is the licensee of the CEM program in China. In 2022, in conjunction with CCPIT, the Certified International Exhibition Professional (CIEP) was launched with currently 260 professionals having achieved this prestigious designation.

Members of the IAEE China Council are:


Daben Mao
Executive Deputy General Manager | Shenzhen World Exhibition and Convention Center

Athena Gong
Managing Director | Informa Markets China

Vice Chairperson
Li Jian
Chairman and General Manager | Hangzhou International Convention and Exhibition Group

Council Members
Vincent U
President | Macao Trade and Investment Promotion Institute (IPIM) 

Zhou Yan
Professor | Beijing Union University

Xu Yingzi
Chairman and CEO | Xi’an Quijang International Conference and Exhibition Group

Louis Zheng
Partner | ExpoTec

Past Council Chair/Ex-Officio
Gu Xuebin, CEM
Founder and CEO | WeMeet

IAEE Chairperson
Marie Browne
Group Vice President | RX

IAEE Staff
Marsha Flanagan, M.Ed., CEM | IAEE President and CEO\
Cathy Breden, CMP-F, CAE, CEM | IAEE Executive Vice President and COO
Jessica Jia | IAEE China Office

Learn more information about IAEE governance and leadership opportunities here.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, Grit Productions and Expositions, New Orleans & Company, New Orleans Ernest N. Morial Convention Center and Risk Strategies Company | Buttine Insurance. Visit for more information.

Media Inquiries:
Mary Tucker
Sr. Communications & Content Manager
+1(972) 687-9226