The International Association of Exhibitions and Events® (IAEE) announced today that Judi Holler, a USA Today bestselling author and professional improviser, will deliver the keynote address at the Opening General Session of Expo! Expo! IAEE’s Annual Meeting & Exhibition taking place on 16-18 November 2026 at the Baird Convention Center in Milwaukee, Wis.

Holler’s keynote, “Holler at Your Life!,” is scheduled for Tuesday, 17 November and will draw on research from the World Economic Forum’s future-of-work studies alongside principles of improv to introduce her HOLLER Method, a framework for building courage, experimentation and self-trust in the workplace. Through storytelling, interactive exercises and practical tools, Holler will show attendees how to move past hesitation, act with greater confidence and bring more originality to their work.

Attendees can expect to learn how to strengthen courage and self-trust under pressure, move past overthinking, sharpen human skills such as flexibility and creativity, and turn uncertainty into forward momentum.

“Judi’s message is exactly what our members need as they navigate our fast-changing industry,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “Her ability to blend business strategy with genuine artistry will challenge our attendees to lead with more courage and creativity, both on the show floor and in their own careers.”

Holler brings 15 years of corporate leadership experience in the hospitality industry, combined with professional improv training from The Second City, to her main-stage presentations. She has spoken for brands including T-Mobile, the Boston Red Sox, Ritz-Carlton, Bank of America, Edward Jones and Ford, and her work has been featured in Forbes, Success Magazine, Smart Meetings, Arizona Foothills and Good Morning Texas (WFAA 8). She is the author of the USA Today bestseller “Holler at Your Dreams” and the Amazon bestseller “Fear Is My Homeboy.”

Holler’s keynote is brought to you by Visit Anchorage. Click here to register for Expo! Expo! and take advantage of the BE SMART registration discounts ending on 30 September. To reserve a booth at Expo! Expo!, contact [email protected].