In her role as EVP/COO, Cathy Breden oversees marketing and communications, conventions and events, membership, education, and administration of the association. In addition, she currently serves as CEO of the Center for Exhibition Industry Research (CEIR) whose primary purpose is to promote the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools.
She is a frequent presenter on the areas of exhibition industry trends and the power of exhibitions in face-to-face marketing. She is currently serving as Vice Chair on the Events Industry Council’s Board of Directors, is a director on the board of Tourism Diversity Matters, and she is adjunct faculty at Richland College. Cathy is a Certified Association Executive (CAE), Certified Meeting Professional (CMP) and Certified in Exhibition Management (CEM). She is a graduate of Florida State University, Tallahassee, Florida, USA.
