MATSO Meets: April – Virtual

Maximizing Influencer Impact: A Collaborative Discussion

In today’s dynamic marketing landscape, influencer partnerships have become pivotal in amplifying brand reach and engaging target audiences effectively. This session invites industry leaders and innovators to an open, high-level conversation about influencer strategies—sharing real-world experiences, proven successes, notable challenges, and emerging opportunities.

Together, we’ll explore tested approaches that have driven meaningful results as well as innovative tactics that continue to evolve across industries. This candid dialogue fosters collaborative brainstorming and the exchange of practical insights that you can immediately apply to your own initiatives.

Beyond influencers, this conversation serves as a foundation for deeper discussions on comprehensive tradeshow strategies and best practices — ensuring you stay ahead of trends, maximize impact, and leverage new channels for growth.

Join us to gain inspiration, expand your perspective, and contribute to shaping the future of influencer-driven marketing within the tradeshow ecosystem.

Because sometimes the most valuable takeaway is hearing, “Here’s what we tried—and here’s what we learned.” 💡🤝🚀

Facilitated by: MATSO Council Members: Camille Candella, Group Vice President, Emerald and Evan Cox, Deputy Show Director, Equip Exposition