CEM Preferred Provider: Experiential Marketing Summit

Program Learning Objectives: The Experiential Marketing Summit equips marketing leaders to elevate experiential from tactic to growth engine by aligning live experiences with measurable business outcomes. Attendees will learn how to redefine KPIs beyond impressions and foot traffic, integrating data, AI, and emerging technologies to drive smarter strategy and performance. Attendees leave with actionable insights to maximize impact, innovation and brand influence.

Program Description: The 2026 Experiential Marketing Summit 18-20 May 2026, brings together brand leaders, exhibit strategists, and marketing innovators to redefine the role of live experiences in today’s performance-driven landscape. As experiential continues to evolve from a supporting tactic to a central growth engine, the program explores how to align engagements with measurable business outcomes. With keynotes, case studies, and interactive discussions, attendees examine emerging technologies, evolving KPI models, design strategies, and the operational excellence required to execute high-impact activations. Designed for decision-makers shaping the future of brand engagement, EMS delivers both strategic insight and practical frameworks to maximize influence, innovation and measurable results.

CEM recertification: each hour of education is eligible for one clock hour towards CEM recertification.