Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech
Unlocking Event Success: A Toolkit for Choosing and Implementing Event Tech In June 2024, Abby Nero and Erika Welling, members of the Event Technology Committee, led the Organizer Insight Hour […]
Top Five Reasons Why Young Professionals Offer Exhibitions an Exciting Future
By Nancy Drapeau, PRC, CEIR Research Director CEIR research with young professionals suggests an exciting future awaits business-to-business exhibitions and exhibitors that deliver the content they crave. Here are the […]
When Innovating – Protect and Enhance Valued Aspects of the F2F Marketing Experience
By Nancy Drapeau, PRCCEIR Research Director I just returned from SISO’s Executive Leadership Conference that took place this week in Atlantic City. The venue, Revel, and the city did a […]
Creativity Leads to Engagement
By Cathy Breden, CAE, CMPManaging Director, Center for Exhibition Industry Research Exhibition organizers strive for our events to be innovative and relevant to our different audiences. Doing so will hopefully […]