IAEE Demo Days: Data Power – Turning Insights into Action Across the Event Ecosystem

Data Power: Turning Insights into Action Across the Event Ecosystem

Data is at the core of every successful event strategy — powering better decisions, personalized experiences, and measurable ROI. This Demo Day will explore how organizers can harness data from multiple touchpoints — registration, marketing, matchmaking, lead retrieval, onsite engagement, and post-show reporting — to drive continuous improvement. Learn how to transform raw information into actionable insights that elevate attendee satisfaction, exhibitor success, and organizational performance.