Midwestern Chapter: Behind-the-Scenes Tour: KeHE – Bringing a Food Brand to Life on the Show Floor

Wednesday 10 June 2026 10:00 AM – 12:45 PM CT

Sponsor/Host:

Tentative Schedule

10 am check-in
10:15 am – 10:45 am – Welcome, Introductions, Activation
10:45 am – 10:55 am: break
10:55 am – 11:45am – tour
11:45 am – 12:45pm – lunch & wrap up

Learning Objective:
Understand the physical manifestation of a brand—how vendor partnerships takes food and beverage companies products and transform them into immersive, memorable experiences within a tradeshow environment.
Stop 1: Welcome & Big Picture
Stop 2: The Power of “Moments of Delight” on the show floor
Stop 3: What It Takes to Serve Food on a Show Floor
Stop 4: Exhibitor Experience & Constraints
Stop 5: Logistics Challenges & Opportunities
Stop 6: Sustainability in Action

Registration free, capped at 20 planners.