Southeastern Chapter: Chapter Educational Luncheon
Customer Service – Then and Now
Are you really providing everyone around you with your best self? Yes, smiling and eye contact are important, but there are many other ways to show your customers and colleagues how much you appreciate them from the first impression through the entire relationship. Are you leading by example? Join me as we share examples that positively impact everyone around us.
By the end of the session, participants will:
- Understand their role in the customer service cycle and how their actions influence the overall customer experience.
- Strengthen the subtle behaviors and communication skills that help identify customer needs and deliver effective solutions.
- Apply 10 practical strategies for maintaining a positive mindset at work and in everyday life.
- Learn from real-world experiences by exploring how fellow attendees successfully transformed dissatisfied customers into loyal advocates.
Thursday, 22 October 2026
11:15 am – 1:30 pm ET
Schedule:
11:15 am – Registration & Networking
11:30 am – Program & Lunch
1:30 pm – Adjournment
Registration & Fees ($5 will be added for onsite registrations):
Member: $55
Guest: $65
Student: $25
AmericasMart
Bldg 3, 15th Floor Penthouse, Theater
240 Peachtree Street NW
Atlanta, GA 30303
Directions & Parking: Complimentary. A code will be provided at check-in for a complimentary exit.
Parking address: Atlanta Convention Center at AmericasMart, 230 Ted Turner Dr. NW, Atlanta, GA 30303
About the Speaker:
Bob Schuler is a customer experience and hospitality leader who has spent his entire career building customer-focused cultures across the hospitality, events, and trade show industries.
During a career spanning Marriott Hotels & Resorts, the Atlanta Convention & Visitors Bureau, and ANDMORE, Bob has led sales, convention services, operations, and customer experience initiatives across some of the industry’s most respected organizations. Bob has focused on building service-driven cultures, developing customer-facing teams, and delivering exceptional experiences for guests, attendees, and industry partners.
Beyond his professional career, Bob has been deeply involved with the Peach Bowl for over 30 years. The most charitable Bowl in the business has also been recognized for sustaining a first-class hospitality driven culture. Bob, most recently served as Chair of its Board of Trustees.
Bob has contributed to various industry boards, including the IAEE SE Chapter, and continues to serve on the board of the Peach Bowl, the College Football Hall of Fame, and is currently the President and CEO of the Hospitality Business Network. He remains passionate about helping organizations build service cultures that create lasting customer relationships.
