Southwest Chapter: SWIAEE Field Trip to SUPERZOO

Mark your calendars for a hosted behind-the-scenes tour of SUPERZOO, the premier pet grooming B2B show at Mandalay Bay Convention Center in Las Vegas, NV. We’ll explore exhibitor activations, attendee engagement strategies, and the operational complexities of move-in and floor management. Tour is limited to 25 people. We’ll also be hosting a reception afterwards!
Overview
Behind-the-scenes tour of SUPERZOO, the most comprehensive B2B pet product marketplace in North America.
Join SWIAEE for a hosted behind-the-scenes tour of SUPERZOO, at Mandalay Bay Convention Center in Las Vegas, NV. We’ll explore exhibitor activations, attendee engagement strategies, and the operational complexities of move-in and floor management.
After the guided tour, enjoy time to walk the show floor, followed by a reception for members and non-members.
SCHEDULE:
Friday, 14 August 2026
10 to 11 am PT
9:30am – 10am: Check-In for Tour
10am – 11am: Hosted Tour of SUPERZOO by Show Management
11am – 12pm: Free Time on Show Floor
12 pm – 1:30pm: SWIAEE Hosted Reception
WHY ATTEND:
- Inspiration for Engagement: See real-world examples of exhibitor activations and attendee interaction strategies in action.
- Operational Insights: Learn how large-scale shows manage move-in logistics, floor operations, and crowd flow.
- Best Practices: Gather ideas to enhance your own events’ design, programming, and attendee experience.
- Peer Networking: Connect with fellow association professionals to share challenges and solutions.
- Practical Application: Leave with actionable ideas you can adapt and implement immediately.
Tickets are $25 to $60.

