Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (maximizing limited resources) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.
While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.