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CREATED:20240522T183805Z
LAST-MODIFIED:20240529T220838Z
UID:10000040-1722846600-1722870000@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events – CEM Week
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nRegistration fees for on-location courses and virtual courses in the United States are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-cem-week-05aug24/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_neuroscience-of-exhibitions-and-events.webp
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