Strategic Planning and Management – CEM Week

Freeman Alexandria 11 Canal Center Plaza Suite 100, Alexandria, VA, United States

In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.

Innovations in Influencer Marketing: Leveraging Influencers to Drive Attendee, Exhibitor & Sponsor Engagement

In today’s dynamic event landscape, forging meaningful connections with attendees, exhibitors, and sponsors is key to achieving success.

Join us as we explore the transformative potential of influencer marketing, harnessing the authentic voices that resonate deeply with your audience. Discover innovative strategies employed by leading B2C producers, and learn how influencers can elevate your event’s impact, amplify brand visibility, and craft unforgettable experiences.

Overcome Feeling Overwhelmed – Virtual

Virtual

Program Description: When your exhibitors struggle… you struggle. Learn more about one of their biggest challenges (overcoming feeling overwhelmed) and explore effective ways to address it from both their perspective and yours, as an exhibition organizer.

Event Series CEM: Event Operations

Event Operations – CEM Week

Freeman Alexandria 11 Canal Center Plaza Suite 100, Alexandria, VA, United States

Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

Conference and Meeting Management – CEM Week

Freeman Alexandria 11 Canal Center Plaza Suite 100, Alexandria, VA, United States

While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.