Webinar Description: Communication is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape […]
Webinar Description: As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and […]
Webinar Description: Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This 45-minute session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to […]