Welcome to IAEE Predict 2025!

In a shift from the age of farming to industry, trade fairs, shows and exhibitions have evolved into a full-fledged business – eventually sparking what we have called “MICE (Meetings, Incentives, Conventions, Exhibitions) economy” due to its massive ripple effects. But today, the digital revolution has flipped the script on how we live and do business, and even our vision of the future is being rewritten via global geopolitical chaos, economic roller coasters and social uncertainties. That is one of the hottest global concerns today: “What’s next for the MICE industry and its economic impact?”

And, that is what the Global Digital Innovation Dialogue for Events is doing to address these problems. It is a conversational event initiated by the Digital Innovation Centre of Global Events, bringing together cross-sector experts, organizations, and corporate representatives to find new models for the future of exhibitions and rethink what it means to be “MICE-ready” in the digital age. In 2025, we will be zeroing in on how the MICE industry evolves in this tech-driven era – and what it really takes to fuel sustainable innovation in this area.

Produced by

Pre-Event Activities | Innovation Journey: Discover Future Partners

SEPTEMBER 24-27

All Day

Set against the vibrant backdrop of Hangzhou, these immersive experiences align with several major exhibitions and events happening in September—including the Global Digital Trade Expo, Apsara 2025, and the NetEase Future Conference.

Participants will receive a unique digital identity, allowing them to explore firsthand how exhibitions, digital marketing, cutting-edge technologies, and smart urban living intersect in this dynamic city. It’s a journey through the digital era—guided by innovation, powered by connection, and inspired by possibility.

  • Option I: Global Digital Trade Expo
  • Option II: Apsara Conference
  • Option III: NetEase Future Conference
  • Option IV: West Lake Conference

SEPTEMBER 25

All Day

Registration and Check-in

Location: Hangzhou International Conference Center

17:00 - 18:30

Westlake Summit Closed-Door Meeting (Invitation Only)

18:30 - 20:00

Welcome Dinner (Invitation Only)

IAEE Predict | Global Digital Innovation Dialogue for Events

SEPTEMBER 26

8:00 - 8:50

Breakfast Meeting (Invitation Only)

9:00 - 10:00

Opening Ceremony

  • Opening Remarks (9:00 – 9:30)

  • Research Release Ceremony（9:30-9:50）

    The Research Release Ceremony unveils the latest industry research findings, offering valuable insights into emerging trends and developments. Presented by the Digital Innovation Centre of Global Events.

  • Cooperation Agreement Signing Ceremony (9:50-10:00）

    Key stakeholders come together to sign agreements that promote innovation, resource sharing, and mutual development.

10:00 - 10:45

Fireside Chat Session

This session explores the evolution of marketing and expo company development in the digital era, with a special focus on AI-driven transformation.

10:45 - 12:00

Dialogue Sessions

  • Marketing Strategy Development Under Digital Era (10:45-11:10）
    This keynote will delve into the transformation of marketing strategy in the digital age, with a spotlight on the impact of artificial intelligence.
  • MICE Industry Under Digital Era (11:10-11:35）
    This keynote will explore the evolving paradigms of the MICE industry in the digital era, with a focus on AI-powered transformation.
  • Panel Discussion (11:35-12:00)
    Together with the session host and session panelists, the two keynote presenters will explore how emerging technologies are influencing industry development and transforming marketing strategies for future growth.
12:30 - 13:30

Lunch Break

14:00 - 15:30

Topic Dialogues

Organizing partners will moderate six major topics in breakout sessions, allowing participants to freely join discussions based on their interests.

  • China-US Exhibition Industry
  • Exhibition Economy & City Development
  • Exhibition Organizing & Marketing
  • AI Innovation & Transformation in Exhibition
  • Digital Exhibition Talent Development
  • Sustainable Development in the Exhibition Industry
15:30 - 16:00

Tea Break

16:00 - 17:30

Interactive Roundtable Discussion

This interactive roundtable session will explore the essential prerequisites for the future success of the MICE industry through various thematic zones.

17:30 - 18:00

Grand Closing: Key Takeaways & Highlights

Registration fee is RMB 3,600 per person. International participants registered via the IAEE official website will be charged USD $500 per person.

register
  • After accessing the registration link, please complete the personal information fields as prompted on the website.
  • After completing registration, proceed to payment according to the instructions in Payment of Conference Fees.

Payment of Conference Fees

After completing registration, attendees must pay the conference fee in order to attend the conference. Payment can be made to the following accounts:

  • Beneficiary Name: Hangzhou Westlake International Expo Co., Ltd.

Account Number: 3301041060003966102

Currency: CNY (RMB)

Bank: Hangzhou Bank Head Office Business Department

  • Beneficiary Name: Hangzhou Westlake International Expo Co., Ltd.

Account Number: 3301041060003965278

Currency: USD

Bank: Hangzhou Bank Head Office Business Department

Confirming Payment Completion

After submitting your registration and completing payment, please email your full name, contact information, and a screenshot confirming successful payment to one of the following:

The organizer will confirm receipt of your email and verify the details. You will receive a reply confirming your successful registration and follow-up conference information.