Competition Honors Excellence in Exhibitions and Events Marketing Materials

The International Association of Exhibitions and Events® (IAEE) has posted the results of its annual Art of the Show Competition. The winners were selected for their creative use of several essential marketing elements needed to promote exhibitions and events. The winning entries were announced and recognized at the Art of the Show Competition Watch Party held on 10 December as part of the  virtual Expo! Expo! IAEE’s Annual Meeting & Exhibition 2020.

“The Art of the Show Competition is unique in that it is the only marketing competition that understands the specific activities involved in promoting exhibitions and events,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “This is also what makes it highly competitive because the entries are so good. It’s an exciting competition that showcases outstanding marketing endeavors each year. This year’s competitors showed an exceptional resiliency in the face of a challenging year, and I salute them all for their continued success.”

The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry in 14 categories of competition, spanning three show sizes. The entries are judged by an independent panel of judges who specialize in marketing, communications and graphic design. Each entry received is scored on a points system based on the criteria for the category in which it is entered. The judges’ scores are averaged, and the highest score wins for each category/show size.

Each year, IAEE presents a Best of Show award, which is the highest scoring entry across the entire competition. This year’s Best of Show winners resulted as a tie between CSG Creative for its The MedTech Conference entry in the Email Promotion Campaign: Under 75,000 nsf category and AVIXA, The Audiovisual and Integrated Experience Association for its InfoComm 2020 entry in the Social Media Campaign: Over 200,001 nsf category.

Click here to view the Art of the Show Competition Watch party and click here to see all the winning entries in the Art of the Show Competition Online Winners Gallery.