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IAEE and Grit Productions & Expositions Announce Strategic Partnership

October 25, 2023

The International Association of Exhibitions and Events® (IAEE) and Grit Productions & Expositions (Grit) are excited to announce a strategic partnership that will span through December 2025.

Contained within the terms of the agreement, Grit has been named production partner for Expo! Expo! IAEE’s Annual Meeting & Exhibition in 2023 and 2024.  Grit will take the role of both production and show partner in 2025.

“The entire Grit Team is excited and proud of this partnership with IAEE.” said Kelly Massey, Managing Partner of Grit. “We were privileged to work closely with IAEE through the trials of the pandemic; broadcasting and facilitating IAEE meetings from Grit Studio. We are looking forward to continuing that partnership with our production and expo services for the next 3 years.”

“IAEE is pleased to welcome Grit as our newest strategic partner for the association,” said IAEE Interim CEO Cathy Breden, CMP-F, CAE, CEM.  “Grit has an innovative and exciting approach to productions that we are eager to expand upon at our marquee event, Expo! Expo!.”

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), Freeman, GES | onPeak, Grit Productions & Expositions, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events, Risk Strategies Company | Buttine Insurance, Swapcard and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit for more information.

About Grit Productions & Expositions
Grit Productions & Expositions is a unique leader in the exhibition industry offering a robust suite of turnkey services, including General Services Contractor, General Session production, video production, content creation, live event & off-site event production, meeting planning logistics, Grit Studio, and event freight shipping.

Our teams’ “Grit Mindset” is execution focused.  We are single-source providers of services and equipment while distinctively bringing a creative approach resulting in increased event production value by removing layers of vendors, delivering streamlined communications, and simplified invoicing.

Grit strives to impact our community where we live, work, and meet in these areas: giving back of time and treasure, sustainability and contribution to the exhibition industry and its future generation.


Media Inquiries:
Nicole Bowman, MBA, CEM
IAEE Vice President, Marketing and Communications
+1 (469) 534-3638

Leigh Massey
Grit Productions & Expositions Vice President Sales & Marketing
+1 (817) 349-6410