Own Your Value: Personal Branding, Professional Positioning & Negotiation For Emerging Professionals

Webinar Description:

Early in your career, building a strong reputation is more than doing great work. It’s also about making sure others understand the value you bring to the table. Own Your Value is an interactive webinar designed for emerging professionals and those newer to the exhibitions and events industry who want to become more intentional about how they position themselves professionally. Participants will explore how to identify and communicate their strengths, build an authentic personal brand, increase their visibility within the industry, and create meaningful professional connections. The session will also tackle a topic that can feel intimidating early in your career: negotiation. From discussing salary and promotions to reviewing job offers and navigating basic contract conversations, participants will learn practical strategies for advocating for themselves with confidence and professionalism. Through real-world examples, reflection exercises and actionable tools, attendees will leave better equipped to own their value, communicate it clearly and advocate for what comes next.

Learning Objectives:

• Identify and articulate their professional value by defining the strengths, skills and experiences that contribute to an authentic and memorable personal brand.
• Apply practical strategies to strengthen their professional positioning and visibility, including LinkedIn presence, networking, relationship-building and communicating their contributions effectively.
• Prepare for salary, job-offer and basic contract negotiations by researching their value, identifying priorities, asking informed questions and communicating requests with confidence and professionalism.

IAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification.

Presenter(s): Necoya Tyson, CEM-AP, CCEP, CGMP, CWP

Sponsor(s): New Orleans Ernest N. Morial Convention Center and New Orleans & Company