Today, the International Association of Exhibitions and Events®️ (IAEE) announced a strategic media partnership with China Trade News (CTN), the official state-affiliated media outlet of the MICE and trade exhibition industry in the People’s Republic of China.

This groundbreaking partnership establishes a framework designed to significantly expand IAEE’s visibility and credibility among Chinese MICE professionals while providing CTN’s extensive readership with access to internationally recognized industry content, research and thought leadership.

“This partnership represents a significant milestone in our mission to serve the global exhibitions and events community,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “By collaborating with China Trade News, we are expanding our reach in one of the world’s most dynamic markets and creating meaningful opportunities for knowledge exchange that will benefit industry professionals on both sides of the Pacific.”

A cornerstone of this partnership is the introduction of IAEE’s research division, the Center for Exhibition Industry Research (CEIR), to the Chinese market. CEIR produces industry-leading research reports that provide market intelligence, trend analysis, and data relevant to exhibitions and events professionals worldwide.

Under the partnership agreement, CTN will publish highlights and introductory excerpts of CEIR research findings through its industry research report column, with clear attribution to IAEE and provide interested readers with pathways to access comprehensive reports. This strategic approach will establish IAEE as a trusted research reference in the Chinese market while encouraging direct engagement for comprehensive research access.

The partnership addresses five key strategic objectives that will strengthen the global exhibitions and events community:

• Expand IAEE’s Market Presence: Leverage CTN’s official print, newspaper and multi-platform digital channels to reach exhibition organizers, venue operators, trade show service providers and MICE professionals throughout China
• Deliver International Expertise: Provide Chinese industry stakeholders with access to IAEE’s globally recognized industry content, research and thought leadership
• Promote Professional Standards: Introduce the value of IAEE membership and professional development opportunities to Chinese enterprises seeking international exhibition competency
• Introduce CEIR Research Assets: Make CEIR publications accessible to Chinese industry audiences for the first time
• Support Global Community Growth: Foster knowledge sharing and best practices among Chinese MICE professionals and the broader international community

China Trade News brings substantial institutional credibility as an official government-affiliated media outlet with multi-platform reach across English-language and Chinese-language print and digital channels. The publication serves exhibition organizers, venue operators, service providers and trade professionals throughout China, while its English-language publication reaches an international audience including embassies of all countries based in China.

The partnership will present the value proposition of IAEE membership while also positioning IAEE as a globally recognized professional home for exhibitions and events practitioners.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, IMEX, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Risk Strategies Company | Buttine Insurance, Snöball and Swapcard. Visit www.iaee.com for more information.

About China Trade News
China Trade News is the official state-affiliated media outlet of the MICE and trade exhibition industry in the People’s Republic of China. As a government-recognized industry publication, CTN provides multi-platform reach across English-language and Chinese-language print and digital channels, serving exhibition organizers, venue operators, service providers and trade professionals throughout China.

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Media Inquiries:
Mary Tucker
Sr. Communications & Content Manager | IAEE
+1 (972) 687-9226
mtucker@iaee.com