Paula Beadle, Founder and CEO, Sponsorship Marketing Association

Paula Beadle, Founder and CEO, Sponsorship Marketing Association

Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.

As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.

In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum. Association (NSA). The CSP is globally acknowledged as the definitive standard for speaking excellence. It has been earned by less than 17% of speakers globally and signifies Debbie’s record of consistent success with her clients.

She serves as Chair on the board of ATHENA International, a global organization committed to supporting, developing and honoring women leaders from the classroom to the boardroom.