Rich Vallaster, CEM, DES, Director of Marketing, Events Management Solutions, Personify
Rich Vallaster, CEM, QAS, AAiP, is the Senior Director of Industry Strategy at Momentive Software (formerly Personify). With decades of experience in the events and association industry, Rich has partnered with leading associations, AMCs, trade shows, and events. He has held key leadership positions, including serving as Chair of the CEIR Research Council and as a board member of the International Association of Exhibitions & Events (IAEE).
An active member of both IAEE and the American Society of Association Executives (ASAE), Rich is recognized as a forward-thinking leader shaping the industry’s future. His expertise has been featured in major publications, including The New York Times, Associations Now, Trade Show Executive, Skift Meetings, and Convene.
Rich regularly presents at high-profile events such as ASAE Annual, Expo! Expo!, AMCI, PCMA, and various state SAE conferences. Additionally, he instructs in the IAEE Certified in Exhibition Management (CEM) program and is on the CEM Commission.
