Warwick Davies is the Founder of The Annabelle Project and Principal of The Event Mechanic!, where he helps event organizers and sponsors increase revenue, relevance, and long-term value by fixing what events actually do for buyers, exhibitors, and talent. With more than two decades in the global events and exhibitions industry—including senior leadership roles at IDG World Expo and 15 years as Sponsorship Director at DATAVERSITY—Warwick has built, scaled, and repaired event businesses across multiple sectors. He has generated hundreds of millions in event revenue, launched new products, and advised CEOs on how to turn events from cost centers into strategic assets. 

The Annabelle Project reflects his belief that talent pipelines should be designed with the same rigor as revenue models. Through mentorship, exposure, and accountability, the program creates measurable career outcomes for college-age students—particularly from HBCUs and Hispanic-Serving Institutions—while delivering tangible ROI to participating organizations. Warwick is known for his direct, no-theory approach and his willingness to challenge industry assumptions that no longer serve business or talent.