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DTSTART;TZID=America/Los_Angeles:20260721T083000
DTEND;TZID=America/Los_Angeles:20260721T163000
DTSTAMP:20260407T131810
CREATED:20260305T232441Z
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UID:10000565-1784622600-1784651400@www.iaee.com
SUMMARY:Event Marketing
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omni channel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nTime: 8:30am – 4:30pm Pacific Time \nThis course is hosted by the IAEE N. CA Chapter and will take place at the American Academy of Ophthalmology office at 655 Beach Street\, San Francisco\, CA 94109. It will be held from 8:30am – 3:00pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Necoya Tyson\, CEM-AP\, CGMP\, CCEP \nLocation: Academy of Ophthalmology office\, 655 Beach Street\, San Francisco\, CA 94109 \nFee: $329 for members and non-members \nIf you are a CEM recertifying\, use the following link to register.
URL:https://www.iaee.com/event/event-marketing-21jul26/
LOCATION:American Academy of Ophthalmology Offices\, 655 Beach Street\, San Francisco\, CA\, 94109\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
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DTSTART;TZID=America/Los_Angeles:20260721T083000
DTEND;TZID=America/Los_Angeles:20260721T163000
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CREATED:20260403T172454Z
LAST-MODIFIED:20260403T172535Z
UID:10000584-1784622600-1784651400@www.iaee.com
SUMMARY:Northern California Chapter: Event Marketing CEM Course
DESCRIPTION:Join us for this engaging\, full-day course designed to help event professionals strengthen their strategies and adapt to today’s ever-evolving landscape.  Whether you are pursuing your Certified in Exhibition Management (CEM) designation or just looking for high-level industry education\, this course is for you! \n$329 \nTuesday\, 21  July from 8:30AM – 4:30PM PT \n655 Beach St\, San Francisco\, CA \nIn person event
URL:https://www.iaee.com/event/northern-california-chapter-event-marketing-cem-course-21jul26/
LOCATION:American Academy of Ophthalmology Offices\, 655 Beach Street\, San Francisco\, CA\, 94109\, United States
CATEGORIES:CEM,Chapter Events,Events
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