Game-Changing Strategies Organizers Can Apply in 2026
Attendee behavior has shifted, costs are climbing and the old approaches aren’t cutting it anymore. Learn how savvy organizers are adapting to these new realities with creative solutions that boost engagement, control budgets and deliver measurable results. Update your approach to planning your next show to maximize both impact and efficiency.
CEM Spotlight on Zahra Alawami, CEM
Zahra Alawami, CEM shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.
Get In On the IAEE Action in 2026
IAEE has packed 2026 with game-changing opportunities to elevate your career – from intensive CEM certification programs to cutting-edge leadership forums and the industry’s most anticipated annual gathering. Discover how you can get in on the action in the coming year and mark your calendar to make sure you don’t miss out on a single opportunity!
Reflections on a Transformative Year
IAEE Chairperson Chuck Grouzard bids farewell to 2025, emphasizing that the exhibitions industry isn’t just experiencing change—it’s actively architecting its own transformation. From AI-driven innovation to intergenerational workforce shifts, he reflects on why this year marks a pivotal turning point where technology, community, and ethical leadership converge. Discover the key insights that will define which industry players lead the future and which get left behind.
CEM Spotlight on Mohammed Makki, CEM
Mohammed Makki, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.
Maximize Your Sponsorship Growth
Tired of repeating last year’s event strategy and wondering why your margins aren’t improving? Discover how leading event organizers are breaking free from stagnant sponsorship programs by shifting their focus from big sales numbers to real profitability. These game-changing approaches that will help you uncover hidden costs, create effortless revenue streams, and build a more sustainable event – all while keeping your exhibitors and sponsors happier than ever.
CEM Spotlight on Tina Altman, CEM
Tina Altman, CEM shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.
What Separates Winning Exhibitions from the Rest? CEIR Data Reveals All
Is your event truly recovered, or just keeping pace? The 2025 CEIR Performance Benchmark Playbook uncovers the strategies driving profitability for large B2B exhibitions and the costly mistakes organizers are still making. Discover why measurement matters more than ever and which strategic choices will define success in 2025.
How the CEM Designation Propelled One Leader’s Success Journey
IAEE is celebrating the 50th anniversary of its CEM Learning Program! When Frederick Ho, CEM Emeritus, discovered the CEM program in 2016, he never imagined a single certification would spark an insatiable passion for professional growth that would reshape his career trajectory. What began as professional development evolved into multiple advanced credentials and the founding of an industry association, proving that the right educational opportunity can unlock potential we never knew we had.
The Independent Exhibition Organizer’s Playbook for 2026
Independent organizers face unique pressures, from exhibitor consolidation to shifting ROI expectations, that demand fresh approaches to exhibition management. Discover the data-driven strategies, technology integrations and growth tactics that today’s most successful independent organizers are using to stay ahead. Learn how to turn disruption into opportunity and build events that deliver measurable value to both exhibitors and attendees.
CEM Spotlight on Amanda White, CEM
Amanda White, CEM shares how earning the CEM designation has enhanced her contributions to the exhibitions and events industry.
Expo! Expo! Shapes the Future Through ONE EPIC EVENT
The trade show industry is evolving at lightning speed—and the data proves it. Discover why Expo! Expo! 2025 is breaking the mold by integrating learning directly onto the show floor, tackling sustainability head-on and creating an experience designed to transform how you think about events. Ready to shape the future instead of just watching it unfold?