The Economy’s Effect on B2B Events

Slow growth. Stubborn prices. A workforce being quietly rewritten by AI. The economic signals are there but are you reading them correctly? Catch up on the insights that are shaping how savvy exhibitions and events executives plan, pivot and lead, then join us at CEIR Predict this September to hear what’s coming next.

Where Every Sustainable Exhibition Begins

Modern trade show exhibit featuring wood accents and verdant greenery; pristine, bright, and inviting space

Before you can green your exhibition, you need the right foundation and that starts with knowing the language, the stakeholders, and the numbers that matter. This first blog in IAEE’s five-part sustainability series covers how to build credibility through terminology fluency, strategic stakeholder engagement and goal setting with real benchmarks. Begin your sustainability journey by moving from good intentions to measurable impact.

Ryan Lovell is Building IAEE’s Future One Leader at a Time

2025 IAEE Chapter Merit Award Winner Ryan Lovell, CEM-AP

What does it take to transform a local chapter while simultaneously teaching thousands of professionals across four continents? Discover how Chapter Merit Award Winner Ryan Lovell balances governance innovation with global education and learn the strategies he uses to create lasting impact in the exhibitions and events industry. Whether you’re looking to step up in your own chapter or expand your influence beyond borders, Ryan can show you how to get it done!

The Difference Between Building Events and Leading Them: How My CEM Refined My Approach After 10 Years in the Industry

CEM Spotlight on Christina Kolokotroni, CEM, SEPC

Ten years of hands-on experience taught Christina Kolokotroni how to execute, but her CEM knowledge provided a framework that elevated her from instinctive problem-solver to intentional leader by connecting the dots across marketing, operations and finance in ways that experience alone never quite had. Learn how she brings that clarity to the high-stakes projects she manages every day.

Designing for Discovery: The Disney Playbook Your Event is Missing

Statue of Walt Disney and Mickey Mouse located in Disneyland, California

Have you ever considered that the reason younger attendees aren’t engaging with your trade show as much as you’d like may be poor design? Drawing on lessons from Disney’s legendary approach to guest experience, Rich Vallaster reveals why most show floors are built for directories, not discovery. Find out how applying a little “pixie dust” thinking could transform the way attendees experience your next event.

Honeycomb Strategies is Pioneering Sustainability Data Management

2025 IAEE Innovative Business Solution Award Winner Honeycomb Strategies

What if measuring your event’s environmental impact was as easy as tracking registrations? Discover how Innovative Business Solution Award winner Honeycomb Strategies is making sustainability data management accessible to organizations of any size, and why the CEO behind it believes we’re on the verge of making green events the new industry standard. Learn what’s possible when the right technology meets the right moment in this exclusive interview.

Inside The Annabelle Project’s Bold Approach to Attracting Young Talent

IAEE Webinar Preview of Getting Young Professionals Into the Events Industry: The Annabelle Project Case Study on 8 April 2026

The Annabelle Project is proving that mentorship, access and accountability can transform college students into long-term exhibition and event professionals where career fairs and panels have failed. Warwick Davies breaks down exactly how this model works and why traditional talent pipelines keep missing the mark.

Women’s Leadership as a Competitive Advantage

Brian Pagel

IAEE Chairperson Brian Pagel pays homage to the extraordinary women whose leadership have impacted our industry in honor of Women’s History Month. He also explores what it takes to build a competitive edge in today’s exhibitions and events industry — and it has nothing to do with the latest tech trend. Read on for Brian’s candid take on leadership, talent and what separates organizations that merely celebrate excellence from those that actually build it.

The Numbers Don’t Lie: What CEIR Benchmark Data Says About Healthcare B2B Exhibitions

Dynamic View of Medical Personnel Moving Quickly in a Futuristic Setting

Recovery is underway in the healthcare exhibition sector, but not equally. The Center for Exhibition Industry Research’s study on healthcare B2B exhibitions explores the critical performance drivers that are quietly separating thriving events from struggling ones, and the data points to some patterns that may surprise even seasoned organizers.

These Proven Email Strategies Will Boost Your Next Event

IAEE Webinar Preview for Successful & Scalable Email Marketing Tactics on 1 April 2026

If your event emails are getting lost in the noise, now is the time to make sure your marketing campaign is hitting its target. In this exclusive interview, industry marketing experts Chris Gloede and Nicole Bowman reveal the segmentation secrets, automation strategies and scalable tactics that are driving real attendance numbers for associations and event companies. Discover what you’re missing before your next campaign goes out!

Julie Sullivan’s Playbook Includes a Masterclass in Chapter Revival

Award Winner Spotlight on 2025 IAEE Chapter Merit Award Winner Julie Sullivan, CMP, CEM

What do you do when your chapter is on life support and others have walked away? Chapter Merit Award winner Julie Sullivan didn’t just answer that question – she turned a seemingly insurmountable challenge into a masterclass in transformational leadership. Discover the unconventional strategies and hard-won lessons that took the Rocky Mountain Chapter from sputtering to record-breaking events, and learn why her approach is changing how IAEE chapters think about survival and growth.