Maximize Your Sponsorship Growth

Handshake icon with dollar sign symbolizes sponsorship deal in a professional business context

Tired of repeating last year’s event strategy and wondering why your margins aren’t improving? Discover how leading event organizers are breaking free from stagnant sponsorship programs by shifting their focus from big sales numbers to real profitability. These game-changing approaches that will help you uncover hidden costs, create effortless revenue streams, and build a more sustainable event – all while keeping your exhibitors and sponsors happier than ever.

What Separates Winning Exhibitions from the Rest? CEIR Data Reveals All

Large, crowded trade show floor bustling with activity

Is your event truly recovered, or just keeping pace? The 2025 CEIR Performance Benchmark Playbook uncovers the strategies driving profitability for large B2B exhibitions and the costly mistakes organizers are still making. Discover why measurement matters more than ever and which strategic choices will define success in 2025.

How the CEM Designation Propelled One Leader’s Success Journey

CEM Spotlight on Frederick Ho

IAEE is celebrating the 50th anniversary of its CEM Learning Program! When Frederick Ho, CEM Emeritus, discovered the CEM program in 2016, he never imagined a single certification would spark an insatiable passion for professional growth that would reshape his career trajectory. What began as professional development evolved into multiple advanced credentials and the founding of an industry association, proving that the right educational opportunity can unlock potential we never knew we had.

The Independent Exhibition Organizer’s Playbook for 2026

elements of business strategy supporting rocket in upward trajectory

Independent organizers face unique pressures, from exhibitor consolidation to shifting ROI expectations, that demand fresh approaches to exhibition management. Discover the data-driven strategies, technology integrations and growth tactics that today’s most successful independent organizers are using to stay ahead. Learn how to turn disruption into opportunity and build events that deliver measurable value to both exhibitors and attendees.

Expo! Expo! Shapes the Future Through ONE EPIC EVENT

Chuck Grouzard

The trade show industry is evolving at lightning speed—and the data proves it. Discover why Expo! Expo! 2025 is breaking the mold by integrating learning directly onto the show floor, tackling sustainability head-on and creating an experience designed to transform how you think about events. Ready to shape the future instead of just watching it unfold?

I Journeyed from Curious to CEM Certified and Never Looked Back

CEM Spotlight on Rita F. Mitchell

IAEE is celebrating the 50th anniversary of its CEM Learning Program! For Rita F. Mitchell, juggling a demanding career with family life made professional development seem out of reach – until she discovered that the CEM Learning Program worked around her schedule, not against it. What started as casual curiosity about enhancing her skills transformed into a career-defining journey that delivered lifelong professional relationships and gave Rita tools she now uses daily.

Sustainability in Action: Expo! Expo! Leads by Example

Expo! Expo! IAEE's Annual Meeting and Exhibition 2025 logo on leaf wallpaper background

What does sustainability look like when it’s built into an event’s DNA? Expo! Expo! 2025 is answering that question with comprehensive initiatives that span from pre-event planning to post-event evaluation. See how the exhibitions and events industry is setting new standards for environmental stewardship and discover practical approaches you can implement at your own shows – because sustainable exhibitions start with informed, empowered organizers like you!

Your Best Ideas May Be Hiding in Your Worst Challenges

Man in suit contemplates wall of papers

What if the budget cuts, tight deadlines and limited resources you’re fighting against actually contain the secret to your most innovative work? Expo! Expo! Keynote Speaker Kyle Scheele has turned constraints into 200 million video views and over 1 million followers, and he’s ready to show you how to do the same. Discover why thinking “inside the box” might be exactly what your team needs to achieve its most impressive results!

Expert Strategies for Exhibition Success in a Transformed Economy

IAEE Webinar Preview of CEIR Insider Session: Update on the Macroeconomy to Leverage Event Success in the New Normal on 19 November 2025

The economic rulebook has been rewritten in 2025, and exhibition organizers are navigating uncharted territory. In this exclusive interview, CEIR’s top economist and research chief reveal which sectors are poised for explosive growth, which face serious headwinds, and the specific economic signals you should be monitoring right now. Discover the strategies that will separate thriving events from struggling ones in the months ahead.