What Most Exhibitors Measure When They Decide to Renew
Exhibitors don’t renew based on how many badge scans you delivered – they renew when they can prove the event moved real deals forward. Most post-show reports focus on activity metrics that look impressive internally but fail to answer the one question that matters: did this event influence our pipeline? Learn how shifting from engagement volume to buyer intent signals can transform your renewal conversations.
Seal the Deal: Your Blueprint for Event Sales Success
The difference between struggling to fill your expo floor and securing record-breaking sponsorship revenue often comes down to a few strategic shifts. Jennifer Kerhin reveals the research-backed strategies, proven tactics and analytics frameworks that separate top-performing event sales professionals from the rest, as well as what participants in her upcoming master certificate series will learn. Prepare to ace this turning point for your sales success!
IAAPA Expo Europe is Breaking Records and Building Communities
What does it take to transform a trade show into an industry-defining moment? In this exclusive interview, discover the strategic thinking, bold innovations and lessons learned from orchestrating Europe’s most successful attractions expo. Whether you’re planning your next event or looking to elevate your industry presence, International Excellence Award winner IAAPA Expo Europe offers insights that will change how you think about creating meaningful connections at scale.
Answering the Million Dollar Question: What is Your Event Data Actually Telling You?
What if you could spot an at-risk exhibitor three months before they cancel, or know exactly which marketing channels actually drive registrations instead of just spending and hoping? Seven leading event tech companies will show you how to transform the data you’re already collecting into insights that protect revenue, personalize experiences and prove your event’s value.
Inside Expo! Expo!’s Green Revolution
Learn how Expo! Expo! 2025 tackled the environmental, social and economic challenges of large-scale sustainability – from overcoming common obstacles during planning and execution to implementing innovative solutions that minimized environmental impact while fostering economic resilience. Six industry experts share comprehensive strategies that can transform your approach to sustainable event planning.
These Tactics are Driving Success for Independent Shows
CEIR research reveals the game-changing strategies that separate top performers from the pack among independent shows – and the findings might surprise you. From overlooked revenue opportunities to location decisions that can make or break your event, discover what you need to know to stay competitive in 2026.
CEM Spotlight on Abdulkarim Althumayri, CEM
Abdulkarim Althumayri, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.
Dr. Thomas C. Padron is Building Tomorrow’s Industry Leaders
Discover how one award-winning professor is revolutionizing hospitality education by bringing AI into the classroom, transforming industry events into living laboratories and creating a pipeline of ethically grounded professionals ready to lead. In this candid conversation, Bob Dallmeyer Educator of the Year Dr. Thomas C. Padron shares how he inspires students to see beyond the classroom to their future careers.
Six Questions That Will Shape Your Exhibition Strategy in 2026
IAEE’s top leaders reveal why trust has become the industry’s scarcest resource, how younger generations are redefining ROI and which strategic shifts will separate thriving exhibitions from struggling ones in 2026. Get a sneak preview into the upcoming webinar that could reshape your approach to the year ahead.
Key Trends Shaping Our Industry in 2026
IAEE Chairperson Brian Pagel reveals why 2026 will separate the industry leaders who evolve from those who get left behind, tackling everything from AI-powered event planning to the death of the static booth. Discover the trends that will define success in an era where creating unforgettable in-person experiences is top priority.
Ready, Set, GROW! How to Thrive with IAEE
Discover the hidden gems in your IAEE membership that could transform your career in 2026. Join our expert panel as they reveal insider strategies for maximizing educational opportunities, networking connections and professional resources you might not even know you have access to. Don’t miss this chance to unlock the full potential of your membership!
CEM Spotlight on Thamer Aljofi, CEM
Thamer Aljofi, CEM shares how earning the CEM designation has enhanced his contributions to the exhibitions and events industry.