In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
After completing this course, the participant should be able to:
Location: On-demand
Fee: $350 for members; $605 for non-members
This on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course, you will be able to access the exam. You do not need an exam password or a proctor, you can take the exam immediately following course completion. If you are recertifying, you do not need to take the exam and receive five credits towards your CEM recertification.