After completing this course, the participant should be able to:
- Accurately identify all stakeholder groups and their role in the exhibitions industry.
- Describe what elements of an RFP can be negotiated and how those choices may impact the exhibitors, both positively and negatively.
- Explain the current pain points for exhibitors, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders.
- Describe the differences between show rules, union rules and venue rules.
- Explain the importance of communicating with and resolving issues for exhibitors, including identifying practical systems, processes and solutions to address these situations.
- Set sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors.
- Develop and implement DE&I initiatives to create an inclusive experience.
- Recall a range of technology and understand how to use it effectively.
- Support exhibitors in calculating ROI through the use of data and metrics.
