Webinar Description:
Floor plan design is a key component of a successful expo sales strategy, one that often gets overlooked. More
than just a map, your floor plan is a powerful revenue-generating tool that tells a story of demand, growth, and
traffic. What does your floor plan say about your expo?
Join the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong
foundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum
revenue, from booth inventory and placement to traffic drivers and beyond. Plus, we’ll share insights and best
practices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the
attention of prospective exhibitors.
Learning Outcomes:
• Recognize the power associated with utilizing your floor plan as a revenue-generating tool.
• Implement five smart floor plan design tips to increase booth sales, boost exhibitor satisfaction, and
drive traffic.
• Share best practices with your sales team for promoting and maintaining the online floor plan to optimize
sales.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour
towards CEM recertification.
Sponsored by:
New Orleans Morial Convention Center and New Orleans & Company
