A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs […]
Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must […]
Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is […]
While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats. After […]
Description: The Rising Leaders Summit blends inspiration, education, and connection to help the next generation of industry leaders rise with confidence. Day 1 begins with check-in and an opening reception— […]
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing […]
Exhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and […]
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it. After completing this course, the participant should be able to: PART ONE: Security List […]
Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from […]
In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. After completing this course, the participant […]