Program Description: As an exhibition organizer, there’s a lot you can do to support your exhibitors… but, ultimately, they have to be responsible for their own success. For example, you can provide logos, templates, and even attendee list rentals, but your exhibitors have to plan and prepare their own promotions before, during, and after your trade show.
Program Description: If you’re like many exhibition organizers, you may be finding that exhibitors have begun confirming their participation in trade shows later and later. This presents a number of challenges for your exhibitors – as they’ll need to do all of the same work, but in a much shorter time frame – as well as for you (for example, you’ll have to repeat yourself a lot more than you would otherwise). Fortunately, this intensive 3-hour workshop is designed to help you overcome those challenges, for your exhibitors and for you.
Today’s exhibition professional has more to do than simply manage an exhibition. In reality, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well, housing and registration can enhance an event and create an incentive for future attendance.
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition.
Exhibit Sales Roundtable is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales.
Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders.
A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.
Housing and Registration Management
Attendee Acquisition Roundtable is a facilitated information-sharing experience for executives, managers, marketers, creative professionals, social media and digital specialists, list/Db managers, research managers, and content developers.
In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.