Exhibition and Event Sales – Virtual
VirtualIn order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter […]
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter […]
Exhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and […]
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should […]
Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from […]
In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls […]
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition […]
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of […]
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful […]
Program Learning Objectives: The Experiential Marketing Summit equips marketing leaders to elevate experiential from tactic to growth engine by aligning live experiences with measurable business outcomes. Attendees will learn how to redefine KPIs beyond impressions and foot traffic, integrating data, AI, and emerging technologies to drive smarter strategy and performance. Attendees leave with actionable insights […]
A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs […]