Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
New Member Insights 101
Attendee Acquisition Roundtable is a facilitated information-sharing experience for executives, managers, marketers, creative professionals, social media and digital specialists, list/Db managers, research managers, and content developers.
Program Description: One of the key components of hosting a successful trade show is ensuring enough relevant professionals choose to attend; but, as an exhibition organizer with many (other, also important) responsibilities, it may be tough to accomplish this all on your own.
Join others like yourself for an informal, open conversation for organizer members on the 3rd Friday of each month. This session is free to IAEE members, so come share your experiences and knowledge and pick up tips or innovative solutions during the discussion. We invite non-member organizers to attend for $49 USD. Once registered you […]
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
Join esteemed attorneys Barbara Dunn and Melissa Vallone for an engaging and informative session on best practices and essential actions for organizers of exhibitions and events regarding the use of generative AI programs.