Webinar Description: In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn't need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship […]
Webinar Description: Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in the global exhibition industry. The session will focus on how AI brings together data from markets worldwide to give organizers and show directors clearer visibility […]
Webinar Description: Want your event to feel polished, intentional, and unforgettable without blowing your budget? In this high-energy session, you’ll learn how to create “wow” moments using what’s already around you: venue features, destination partners, local creatives, and smart sponsorship activations. Through real-world case studies and practical ideas, you’ll walk away with fresh ways to […]
Webinar Description: Stepping into a managerial role in the exhibitions and events industry brings exciting challenges, chief among them, mastering negotiation. This virtual session is designed specifically for new managers eager to build confidence and skill in negotiation. Whether you’re finalizing contracts with vendors, securing better terms with clients, or navigating team agreements, effective negotiation […]