Signature Boston
November 29, 2023
AUSTIN, Texas – Today, the International Association of Exhibitions and Events® (IAEE) announced it has partnered with Zenus AI, the leader in ethical facial analysis, to collect behavioral mapping data at Expo! Expo! IAEE’s Annual Meeting & Exhibition 2023, the “Show for Shows.”
Zenus’ ethical facial analysis will analyze traffic patterns at the trade floor and engagement in activation areas. This data will be used by the IAEE team to improve the overall attendee experience at future Expo! Expo! events.
“We are excited to be working with IAEE to collect behavioral data at Expo! Expo! 2023,” said Panos Moutafis, CEO and co-founder of Zenus AI. “Our ethical facial analysis technology is arguably the best solution in the market, and we are confident it will provide IAEE with valuable insights into attendee behavior at the show.”
“We are continually exploring new ways to evolve the Expo! Expo! experience for our attendees,” said Marsha Flanagan, M.Ed., CEM, IAEE’s next President and CEO. “Zenus’ facial analysis technology will allow us to obtain valuable engagement data on the event to ensure we are making the right impact for our Expo! Expo! stakeholders. We are confident this will lead to a more engaging and informative experience for our attendees.”
Expo! Expo! will be held 5-7 December 2023 at the Kay Bailey Hutchison Convention Center in Dallas, Texas.
About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Convention News Television (CNTV), Freeman, GES | onPeak, Grit Productions & Expositions, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Personify – A2Z Events, Risk Strategies Company | Buttine Insurance, Swapcard and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.
About Zenus AI
Zenus is the leader in Ethical AI with its facial analysis technology which captures impressions, demographics, dwell time, and positive sentiment in any physical location. Zenus deploys its proprietary AI models on custom-made IoT devices that minimize bandwidth requirements and protect people’s privacy. Zenus’ behavioral mapping results in more informed event designs, improved presentations, increased metrics for sponsors and exhibitors, and additional ways to gain opt-in leads.
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Media Inquiries:
IAEE
Mary Tucker
Sr. Communications & Content Manager
+1 (972) 687-9226
mtucker@iaee.com
Zenus
Nick Borelli
Marketing Director
+1 (814) 746-1522
nick.borelli@zenus.ai
