Vibe Marketing: Spark Don’t Sell

Webinar Description:

Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating “chaos-curious” speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.

Learning Outcomes:

• Design emotional arcs not campaigns
• Craft messaging that triggers authentic reactions
• Measure engagement through emotional response

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.