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IAEE BRAND GUIDELINES

OUR BRAND

The International Association of Exhibitions and Events has evolved over time. Organized in 1928 as the National Association of Exposition Managers (NAEM) to represent the interests of individual trade show and exposition managers, the organization transitioned into the International Association for Exhibition Management (IAEM) in the early 1990s. Today, the association known as the International Association of Exhibitions and Events (IAEE) is the leading association of member companies for the global exhibition industry. IAEE represents more than 11,000 professionals who conduct and support exhibitions around the world.

LOGO

The logo is the foundation of a consistent graphics identification program. Our signature consists of “International Associations of Exhibitions and Events®”

When combining the logo with other elements it should be a prominent part of the overall design, clearly visible to the viewer. To achieve this, always place the logo flush right at the top of the piece, above the other elements. In text copy, the words “International Association of Exhibitions and Events®” should be set in the same size and typeface as the res of the text.

The IAEE logo should be used with a verticle height no smaller than 0.375 inches (measured from the tip of the globe to the baseline of the globe). This ensures visibility.

COLOR

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG | JPEG

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WHITE

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG

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BLACK

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG | JPEG

DOWNLOAD ALL

COLOR

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG | JPEG

DOWNLOAD ALL

WHITE

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG

DOWNLOAD ALL

BLACK

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG | JPEG

DOWNLOAD ALL

COLORS

PRIMARY

BLUE
HEX #004a98
PANTONE 2945

R 0 C 100
G 74 M 73
B 152 Y 20
K 6

 

GREEN
HEX #026D3B
PANTONE 3415

R 2 C 90
G 109 M 32
B 59 Y 97
K 23

SECONDARY

ORANGE
HEX #f4972a

R 244 C 2
G 151 M 47
B 42 Y 94
K 0

LIME
HEX #C0D731

R 192 C 29
G 125 M 0
B 49 Y 98
K 0

UNACCEPTABLE USAGE

Do not rearrange the logo elements

Do not distort the logo elements

Do not attempt to recreate the logo with any other typeface

Do not change the colors of the logo

Do not alter the proportions of the logo

Do not add anything to the logo lockup

LOGO SIZING

Minimum Size

The logo should always stand out. Whatever the reproduction technique, be sure the logo is never smaller than what can be clearly executed. Applications such as the Web, signage or merchandise may require larger sizes.

Safe Spacing

Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement “X”, as shown. This measurement is equal to the “E” in IAEE.

Web Usage

All guidelines in the brand guide apply to both Print and Web, unless otherwise specified. For example, the IAEE logo must appear prominently, retain its safe area and be used appropriately within all Web environments, just as on all printed publications.
– The IAEE logo must not be used as a repeating pattern.
– The IAEE logo must not be used as a 3-dimensional image or altered in any way (shadowed, morphed, animated).

width of IAEE “E” = x

FONTS

PRIMARY FONTS

Our fonts can be downloaded for free at Google Fonts. Click here for instructions on downloading and installing.

HEADLINE/SUBHEADER
Roboto Slab Bold

DOWNLOAD FONT

BODY COPY BOLD
Roboto Bold

DOWNLOAD FONT

BODY COPY
Roboto Regular

DOWNLOAD FONT

ALTERNATIVE FONTS

These fonts can be used if Roboto isn’t available for usage. Tahoma is a font pre-installed in most operating systems on PC or Mac, so should be available to all users.

HEADLINE/SUBHEADER
Tahoma Bold

BODY COPY BOLD
Tahoma Bold

BODY COPY
Tahoma

Logo – Onsite/Print Usage

IN WRITTEN WORD

“International Association of Exhibitions and Events® (IAEE)”

 

ON-LOCATION/PRINT

Always use IAEE logo in its entirety with approved sponsor included.

Approval Process for Usage

All uses of the IAEE logo in any form must be submitted for approval to the IAEE Marketing Department.

Send an email to marketing@iaee.com and explain the proposed use of the IAEE logos and written word. Also provide proofs in PDF, JPG or PNG format for approval within 72 hours of production.

If your printed piece requires a lead time for print, we advise you to submit your proof with the appropriate lead time to ensure your design is approved.

For additional questions, please contact IAEE Vice President of Marketing & Communications, Nicole Bowman, MBA at nbowman@iaee.com.

    * Required Fields

    First Name*

    Last Name*

    Your Email*

    Company

    Title

    Phone Number* (for international, provide country code)

    Project Name*

    Brief Description of how logo will be used.

    File Upload
    (Please submit as JPG or PDF proofs.)




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