CEIR Webinar: Event Sponsored Exhibitor Training Programs – How Is Your B2B Exhibition Helping Exhibitors Succeed?
Exhibiting at trade shows is a strategic investment that goes beyond simply purchasing a booth and showing up. Achieving success requires meticulous planning, targeted promotions, the right booth staff, engaging content, and potentially other investments tailored to the specific goals of exhibiting. Experienced exhibitors often have an edge over newcomers, but even seasoned professionals need to stay updated on emerging trends to refine their strategies.
Key Questions:
Join our webinar to discover the latest insights from CEIR Research on organizer-led exhibitor training practices. Hear from leading event organizers who will share their experiences and success stories on how these training initiatives have enhanced exhibitor outcomes.
CEIR VP of Research Nancy Drapeau, IPC will share insights on organizer exhibitor training practices. She will be joined by Kevin Archibald, Associate Director at Informa Markets, for World of Concrete along with Kim Vinciguerra, Chief Experience Officer at International Carwash Association (ICA), and Ed Nicols, Director of ISSA.
CEIR Webinars are available to all. A $25 registration fee goes toward supporting CEIR research.
Presenters:
Kevin Archibald, Associate Director, World of Concrete, Informa Markets
Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)
Ed Nichols, Director, ISS
Kim Vinciguerra, Chief Experience Officer, International Carwash Association
