Global Approaches to Organizer Structure: International Practices to Drive Growth and Efficiency

Webinar Description:

Exhibition organizations have evolved rapidly, and organizational structure is now a key driver of growth, profitability, and efficiency. Traditional team models are no longer enough for organizations looking to scale and improve sales performance. This session explores how exhibition organizers are building efficient, high-performing sales teams and structuring their businesses for stronger alignment across sales, operations, and marketing. Through practical examples, Matthias highlights current best practice in sales team design and company structure. Attendees will gain clear insight into what effective exhibition company structures look like today and how they support sustainable growth and profitability.

Learning Objectives:

• Build a business centered company structure
• Develop an agile sales team
• Establish a team in an international context

IAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification.

Sponsor(s): New Orleans Morial Convention Center and New Orleans & Company