How AI Insights Are Reshaping Exhibition Strategy: Understanding Markets, Segments, and Competitors

Webinar Description:

Join us for this IAEE webinar, presented by Matthias “Tesi” Baur, CEO of MBB Consulting as he explores how AI-generated data and insights are shaping strategic decision-making in the global exhibition industry. The session will focus on how AI brings together data from markets worldwide to give organizers and show directors clearer visibility on performance, market trends, and competitive dynamics. Attendees will gain a practical understanding of how AI supports more informed strategic decision-making.

Learning Objectives:

• Apply AI insights to real strategic and commercial decisions
• Understand the challenges and opportunities of using AI tools and agents
• Use AI as a decision-support tool rather than a standalone solution

IAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification.

Presenter(s): Matthias Tesi Baur

Credit: Eligible for 0.75 clock hours towards CEM recertification