Description: The Rising Leaders Summit blends inspiration, education, and connection to help the next generation of industry leaders rise with confidence. Day 1 begins with check-in and an opening reception— […]
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter […]
Exhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and […]
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should […]
Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from […]
In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls […]
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition […]
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of […]
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning, including access for attendees of all populations, organizational goals and objectives, exhibitor/attendee needs, and transportation. Careful […]
Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for […]