Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it. After completing this course, the participant should be able to: PART ONE: Security List […]
Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your […]
In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls […]
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition […]
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The […]
Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition […]
Program Learning Objectives: The Experiential Marketing Summit equips marketing leaders to elevate experiential from tactic to growth engine by aligning live experiences with measurable business outcomes. Attendees will learn how to redefine KPIs beyond impressions and foot traffic, integrating data, AI, and emerging technologies to drive smarter strategy and performance. Attendees leave with actionable insights […]
Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive […]
Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is […]
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The […]