IAEE Master Series Certificate: Event Sales & Sponsorship
Webinar Description:
This is this dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. Save time and money by registering for this impactful 3-part series!
5 March 2026
IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research
12 March 2026
IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work
19 March 2026
IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 3: Analytics and Review
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Presenter: CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP
Sponsors: New Orleans Morial Convention Center and New Orleans & Company
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Join us as our community comes together for the Meetings Industry Council of Colorado 26th Annual Conference and Trade Show.
We’re ready to welcome more than 1,000 participants at the Colorado Convention Center, March 12-13, 2026. The MIC community includes approximately 300 meeting and event planners, plus others from the meetings industry who join us from dozens of states around the country to support the vibrant meetings and events community in the Rocky Mountain area.
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Ever wonder what goes into staging successful consumer pet events? Who’s in charge of doggie clean-up duty or how does move-in work with hundreds of live animals (including kangaroos)?
Join Eric Udler, owner of Super Pet Expo, for an EXCLUSIVE behind-the-scenes tour as part of the DC Chapter’s 2026 Member Appreciation Event on Friday, March 13th @ 4PM.
Free to all IAEE members and families – leashed pets are welcome!
Tickets are limited and on a first come, first come first serve basis.
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Webinar Description:
As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.
In this session, CEIR convenes young professionals to react to the research results, share real-world examples of when trade shows succeed (and fall short), and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.
CEIR Vice President of Research Nancy Drapeau, IPC, and her Gen Z colleague, Natali Tsalikis, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful, this is a session you won’t want to miss.
Learning Objectives:
• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees
• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations
• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value
IAEE webinars are free to members and available to non-members for $49. Upon completion, this session is eligible to earn 0.75 Clock hour towards CEM recertification.
Presenter(s): Nancy Drapeau, IPC, VP of Research, CEIR; Natali Tsalikis, M.S., Junior Market Researcher, CEIR; Liam McNicholl, Exhibitor Experience Manager, Society of Interventional Radiology; Jackie Gronske, CEM, Senior Manager, Exhibits and Sponsorship, American Institute of Architects
Sponsors: New Orleans Morial Convention Center and New Orleans & Company
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Webinar Description:
This is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.
Learning Objectives:
- Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
- Learn to translate sales analytics into actionable strategies for future revenue growth.
- Conduct a structured post-show review to identify successes and areas for improvement.
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Presenter: CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP
Sponsors: New Orleans Morial Convention Center and New Orleans & Company
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We are excited to continue our Healthcare Insights Hour, a dedicated platform crafted exclusively for our healthcare event organizers. This initiative has evolved into a cornerstone for fostering collaboration, sharing expert knowledge, and elevating the healthcare trade show experience.
Understanding the critical importance of shared insights and innovative strategies in achieving success, the Healthcare Insights Hour serves as a unique forum for industry professionals to come together, exchange ideas, and empower one another. Through meaningful discussions and collaborative engagement, this initiative is designed to inspire innovation, refine organizational approaches, and drive the healthcare event industry forward.
We’re confident that the continued success of the Healthcare Insights Hour will not only support your event planning efforts but will also play a pivotal role in advancing the entire industry toward new heights of achievement.
Open to healthcare show organizers only.
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Webinar Description:
Explore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP. This 45-minute session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid, helping you build a successful and sustainable career as an independent event professional.
Learning Objectives:
- Identify the various roles and opportunities available to independent event organizers, including how to effectively augment teams within associations or larger organizations.
- Apply best practices for managing independent event projects, from initial planning through execution, to ensure seamless collaboration and successful outcomes.
- Recognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles.
IAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.
Presenter(s): Jennifer D. Collins, CMP, and Necoya L. Tyson, CEM-AP, CGMP, CCEP
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Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk.
AAR’s facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and your career.
Credits: Eligible for 5.75 clock hours towards CEM Recertification