Let’s face it, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy, hands-on session with internationally renowned trainer Han Leenhouts, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still, it’s about cracking the customer code, boosting your Earnings Per […]
Webinar Description: AI is no longer a futuristic concept, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. The journey is far from over. […]
Description: Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives, managers, and marketing specialists who walk the walk. AAR's facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization, your event, and […]
Event Marketing - Virtual
Webinar Description: If you want butts in seats (or eyeballs on screens), you need more than a “Register Now” button. This session dives into the proven, up-to-the-minute strategies that get […]
Webinar Description: Policy and political developments continue to significantly impact the business events industry, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences […]
Finance, Budgeting and Contracts - Virtual
Selecting Service Contractors - Virtual
Understanding the terminology and application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition […]