Successful & Scalable Email Marketing Tactics

Webinar Description: 

Are you looking for fresh, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede, CAE, Chief Consultant at Ricochet, and Nicole Bowman, CEM-AP, MBA, Vice President, Marketing & Communications at IAEE, for an engaging 45-minute webinar. They will share practical, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success. 

Learning Objectives: 

• Identify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events. 

• Explore scalable email marketing tactics that can be adapted and applied across different association and company event contexts. 

• Develop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion. 

IAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification. 

Presenter(s): Chris Gloede, CAE and Nicole Bowman, MBA, CEM-AP

Sponsor(s): New Orleans Morial Convention Center and New Orleans & Company