Unlocking Event Success With Video-First Strategies
Webinar Description:
In today’s fast-paced events industry, video-first marketing isn’t just a trend and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you’re an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.
Learning Objectives:
- Learn tactics to keep stakeholders engaged and get more longevity out of your video content.
- Understand the essential technology and simple production techniques needed to create compelling video marketing content.
- Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.
IAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification.
Sponsors(s): New Orleans Morial Convention Center and New Orleans & Company
