The Role Of Communication Strategy In Event Success

Webinar Description:

Communication is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.

Learning Objectives:

• Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
• Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
• Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock hour towards CEM recertification.

Presenter(s): Nicole Bowman, MBA, CEM-AP, Vice President of Marketing and Communications, IAEE and Beverly Elliott, CEM, Account Manager, Exhibitions & Sales, IAEE and Kendra Black, Website Product Manager, Swapcard

Sponsors: New Orleans Morial Convention Center and New Orleans & Company