IAEE Master Series Certificate: Event Sales & Sponsorship
Ever wonder what goes into staging successful consumer pet events? Who’s in charge of doggie clean-up duty or how does move-in work with hundreds of live animals (including kangaroos)?
Join Eric Udler, owner of Super Pet Expo, for an EXCLUSIVE behind-the-scenes tour as part of the DC Chapter’s 2026 Member Appreciation Event on Friday, March 13th @ 4PM.
Free to all IAEE members and families – leashed pets are welcome!
Tickets are limited and on a first come, first come first serve basis.
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Webinar Description:
This is the second session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session, participants will learn a variety of proven sales tactics.
Learning Objectives:
- Write effective sales and phone scripts and utilize them for effective outreach tactics
- Uncover potential exhibitor/sponsor needs by asking the right questions.
- Confidently handle objections and negotiations to secure commitments.
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
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Join us as our community comes together for the Meetings Industry Council of Colorado 26th Annual Conference and Trade Show.
We’re ready to welcome more than 1,000 participants at the Colorado Convention Center, March 12-13, 2026. The MIC community includes approximately 300 meeting and event planners, plus others from the meetings industry who join us from dozens of states around the country to support the vibrant meetings and events community in the Rocky Mountain area.
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Join us for the YP Meet-Up at the Hyatt Regency Denver! There will be complimentary charcuterie as well as your first drink on us! Be sure to join for networking and a private tour.
Non-Members: $15
From: 2:00 PM to: 03:30 PM MT
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Webinar Description:
Communication is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation, exhibitor value, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study, we’ll examine how clear guidance, pre-event communications, and well-timed nudges shape attendee and exhibitor behavior before, during, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle.
Learning Objectives:
- Find out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle, using IAEE’s Expo! Expo! 2025 as a case study.
- Learn how to develop a strategic communication framework that integrates clear guidance, pre-event messaging, and timely nudges to enhance participant engagement and exhibitor value.
- Discover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock hour towards CEM recertification.
Presenter(s): Nicole Bowman, MBA, CEM-AP, Vice President of Marketing and Communications, IAEE and Beverly Elliott, CEM, Account Manager, Exhibitions & Sales, IAEE and Kendra Black, Website Product Manager, Swapcard
Sponsors: New Orleans Morial Convention Center and New Orleans & Company
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Time(s):
9 March 5:30 PM-7:00 PM
10 March 10:00 AM – 8:00 PM
11 March 8:45 AM – 3:00 P
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Time(s):
9 March 5:30 PM-7:00 PM
10 March 10:00 AM – 8:00 PM
11 March 8:45 AM – 3:00 PM
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Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
After completing this course, the participant should be able to:
PART ONE: Security
- List security components of site selection
- Identify the security needs of exhibitions and events
- Identify essential elements of a request for proposal for a security vendor
- Evaluate security requests for proposal responses to hire a competent security contractor
PART TWO: Risk Management
- Explain the principles of risk management as related to insurance coverage
- List types of events and exhibition insurance
- Explain the concept of event cancellation insurance
- Generalize the importance of requiring certificates of insurance from exhibitors
- Explore the concept of protecting against losses
PART THREE: Crisis Management
- Define a crisis and understand how to prepare for a variety of crises
- Develop the basics of a crisis management plan
- Identify various types of threats
- Identify evaluation procedures for a crisis management plan
There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time.
Instructor: TBD
Location: Virtual
Fee: $349 members/$490 non-members
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Time(s):
9 March 5:30 PM-7:00 PM
10 March 10:00 AM – 8:00 PM
11 March 8:45 AM – 3:00 PM
Related Events
Webinar Description:
This is this dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. Save time and money by registering for this impactful 3-part series!
5 March 2026
IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research
12 March 2026
IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work
19 March 2026
IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 3: Analytics and Review
Credit: This webinar is eligible for 1 clock hour towards the CEM recertification.
Registration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.
Presenter: CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP
Sponsors: New Orleans Morial Convention Center and New Orleans & Company